diff --git a/zero.Core/Api/PagesApi.cs b/zero.Core/Api/PagesApi.cs
index b594bcf3..e2992b8f 100644
--- a/zero.Core/Api/PagesApi.cs
+++ b/zero.Core/Api/PagesApi.cs
@@ -1,4 +1,5 @@
 using FluentValidation;
+using Microsoft.Extensions.Logging;
 using Raven.Client.Documents;
 using Raven.Client.Documents.Linq;
 using Raven.Client.Documents.Session;
@@ -9,6 +10,7 @@ using System.Threading.Tasks;
 using zero.Core.Database.Indexes;
 using zero.Core.Entities;
 using zero.Core.Extensions;
+using zero.Core.Handlers;
 using zero.Core.Options;
 
 namespace zero.Core.Api
@@ -20,12 +22,48 @@ namespace zero.Core.Api
     protected IZeroOptions Options { get; private set; }
 
     protected IRecycleBinApi RecycleBinApi { get; private set; }
-    
 
-    public PagesApi(IZeroOptions options, IBackofficeStore store, IRecycleBinApi recycleBinApi) : base(store)
+    protected ILogger<PagesApi> Logger { get; private set; }
+
+    protected IHandlerHolder Handler { get; private set; }
+
+
+    public PagesApi(IZeroOptions options, IBackofficeStore store, IRecycleBinApi recycleBinApi, ILogger<PagesApi> logger, IHandlerHolder handler) : base(store)
     {
       Options = options;
       RecycleBinApi = recycleBinApi;
+      Logger = logger;
+      Handler = handler;
+    }
+
+
+    /// <inheritdoc />
+    public Task<IPage> GetEmpty(string pageType, string parentId = null)
+    {
+      PageType type = GetPageType(pageType);
+
+      if (type == null)
+      {
+        return Task.FromResult<IPage>(null);
+      }
+
+      try
+      {
+        IPage model = Activator.CreateInstance(type.ContentType) as IPage;
+
+        model.PageTypeAlias = type.Alias;
+        model.ParentId = parentId; // TODO validate if type is allowed and if parentid is allowed
+
+        Handler.Get<IPageCreationHandler>()?.OnCreate(model);
+
+        return Task.FromResult(model);
+      }
+      catch
+      {
+        Logger.LogWarning("Could not create page with type {type}", type);
+      }
+
+      return Task.FromResult<IPage>(null);
     }
 
 
@@ -359,6 +397,11 @@ namespace zero.Core.Api
 
   public interface IPagesApi
   {
+    /// <summary>
+    /// Get a new empty page with the specified type
+    /// </summary>
+    public Task<IPage> GetEmpty(string pageType, string parentId = null);
+
     /// <summary>
     /// Get page by Id
     /// </summary>
diff --git a/zero.Core/Api/Safenames.cs b/zero.Core/Api/Safenames.cs
index b4ab06cd..1da0deea 100644
--- a/zero.Core/Api/Safenames.cs
+++ b/zero.Core/Api/Safenames.cs
@@ -40,6 +40,15 @@ namespace zero.Core.Api
     }
 
 
+    /// <summary>
+    /// Converts a term to a safe alias (suitable for URLs)
+    /// </summary>
+    public static string Alias(object value)
+    {
+      return Generate(value?.ToString(), Scope.Url);
+    }
+
+
     /// <summary>
     /// 
     /// </summary>
diff --git a/zero.Core/Handlers/IPageCreationHandler.cs b/zero.Core/Handlers/IPageCreationHandler.cs
new file mode 100644
index 00000000..795f0e69
--- /dev/null
+++ b/zero.Core/Handlers/IPageCreationHandler.cs
@@ -0,0 +1,15 @@
+using Microsoft.AspNetCore.Http;
+using System;
+using System.Collections.Generic;
+using System.Linq;
+using System.Text;
+using System.Threading.Tasks;
+using zero.Core.Entities;
+
+namespace zero.Core.Handlers
+{
+  public interface IPageCreationHandler : IHandler
+  {
+    void OnCreate(IPage page);
+  }
+}
diff --git a/zero.Web/Controllers/PagesController.cs b/zero.Web/Controllers/PagesController.cs
index 45e714e4..bede767d 100644
--- a/zero.Web/Controllers/PagesController.cs
+++ b/zero.Web/Controllers/PagesController.cs
@@ -50,15 +50,9 @@ namespace zero.Web.Controllers
     }
 
 
-    public EditModel<IPage> GetEmpty([FromQuery] string type, [FromQuery] string parent = null)
+    public async Task<EditModel<IPage>> GetEmpty([FromQuery] string type, [FromQuery] string parent = null)
     {
-      PageType pageType = Api.GetPageType(type);
-      IPage model = Activator.CreateInstance(pageType.ContentType) as IPage;
-
-      model.PageTypeAlias = type;
-      model.ParentId = parent;
-
-      return Edit(model);
+      return Edit(await Api.GetEmpty(type, parent));
     }
 
 
diff --git a/zero.Web/Controllers/ZeroController.cs b/zero.Web/Controllers/ZeroController.cs
index 8043b00d..cbe43c0a 100644
--- a/zero.Web/Controllers/ZeroController.cs
+++ b/zero.Web/Controllers/ZeroController.cs
@@ -1,8 +1,10 @@
 using Microsoft.AspNetCore.Mvc;
 using Microsoft.AspNetCore.Mvc.Filters;
 using System;
+using zero.Core.Api;
 using zero.Core.Entities;
 using zero.Core.Routing;
+using Microsoft.Extensions.DependencyInjection;
 
 namespace zero.Web.Controllers
 {
@@ -21,10 +23,7 @@ namespace zero.Web.Controllers
 
     public override void OnActionExecuting(ActionExecutingContext filterContext)
     {
-      if (filterContext.RouteData.Values.TryGetValue("zero.app", out object app))
-      {
-        Application = (IApplication)app;
-      }
+      Application = filterContext.HttpContext.RequestServices.GetService<IApplicationContext>()?.App;
 
       if (filterContext.RouteData.Values.TryGetValue("zero.route", out object route))
       {