diff --git a/app/Umbraco/Archetype.Tests/Serialization/JsonTestModels.cs b/app/Umbraco/Archetype.Tests/Serialization/JsonTestModels.cs
index e09c3a7..bb72c16 100644
--- a/app/Umbraco/Archetype.Tests/Serialization/JsonTestModels.cs
+++ b/app/Umbraco/Archetype.Tests/Serialization/JsonTestModels.cs
@@ -8,7 +8,7 @@ namespace Archetype.Tests.Serialization
     #region json test Models
 
     [AsArchetype("urlPicker")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<UrlPicker>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class UrlPicker
     {
         [JsonProperty("title")]
@@ -24,7 +24,7 @@ namespace Archetype.Tests.Serialization
     }
 
     [AsArchetype("contactDetails")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<ContactDetails>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class ContactDetails
     {
         [JsonProperty("name")]
@@ -44,7 +44,7 @@ namespace Archetype.Tests.Serialization
     }
 
     [AsArchetype("companyDetails")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<CompanyDetails>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class CompanyDetails
     {
         [JsonProperty("region")]
@@ -54,7 +54,7 @@ namespace Archetype.Tests.Serialization
     }
 
     [AsArchetype("allContactDetails")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<AllContactDetails>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class AllContactDetails
     {
         public ContactDetails UserDetails { get; set; }
@@ -63,13 +63,13 @@ namespace Archetype.Tests.Serialization
     }
 
     [AsArchetype("contactDetailsList")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<ContactDetailsList>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class ContactDetailsList : List<ContactDetails>
     {
     }
 
     [AsArchetype("annualStatement")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<AnnualStatement>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class AnnualStatement
     {
         public DateTime FiscalYearStart { get; set; }
@@ -81,7 +81,7 @@ namespace Archetype.Tests.Serialization
     }
 
     [AsArchetype("mergerDetails")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<MergerDetails>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class MergerDetails
     {
         public DateTime MergerDate { get; set; }
@@ -94,7 +94,7 @@ namespace Archetype.Tests.Serialization
     #region complex nested model
 
     [AsArchetype("pages")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<PageDetails>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class PageDetails
     {
         [JsonProperty("pages")]
@@ -105,7 +105,7 @@ namespace Archetype.Tests.Serialization
     }
 
     [AsArchetype("captions")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<Captions>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class Captions
     {
         [JsonProperty("captions")]
@@ -113,13 +113,13 @@ namespace Archetype.Tests.Serialization
     }
 
     [AsArchetype("textstringArray")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<TextList>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class TextList : List<TextItem>
     {
     }
 
     [AsArchetype("textstringArray")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<TextItem>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class TextItem
     {
         [JsonProperty("textstring")]
@@ -137,14 +137,14 @@ namespace Archetype.Tests.Serialization
     }
 
     [AsArchetype("slideShow")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<SlideShow>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class SlideShow
     {
         public string Slides { get; set; }
     }
 
     [AsArchetype("seo")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<Seo>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class Seo
     {
         public string MetaTitle { get; set; }
@@ -152,7 +152,7 @@ namespace Archetype.Tests.Serialization
     }
 
     [AsArchetype("TextPage")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<TextPage>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class TextPage : PageBase
     {
         [AsFieldset]
@@ -163,16 +163,15 @@ namespace Archetype.Tests.Serialization
     }
 
     [AsArchetype("TextPageList")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<TextPageList>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class TextPageList : List<TextPage>
     {
     }
 
     [AsArchetype("Pages")]
-    [JsonConverter(typeof(ArchetypeJsonConverter<PageList>))]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
     public class PageList
     {
-        [AsArchetype("Pages")]
         public TextPageList Pages { get; set; }
     }
 
diff --git a/app/Umbraco/Umbraco.Archetype/Serialization/ArchetypeJsonConverter.cs b/app/Umbraco/Umbraco.Archetype/Serialization/ArchetypeJsonConverter.cs
index 4ae7d19..618b9aa 100644
--- a/app/Umbraco/Umbraco.Archetype/Serialization/ArchetypeJsonConverter.cs
+++ b/app/Umbraco/Umbraco.Archetype/Serialization/ArchetypeJsonConverter.cs
@@ -11,8 +11,7 @@ using Newtonsoft.Json.Linq;
 
 namespace Archetype.Umbraco.Serialization
 {
-    public class ArchetypeJsonConverter<T> : JsonConverter
-        where T : class, new()
+    public class ArchetypeJsonConverter : JsonConverter
     {
         public override void WriteJson(JsonWriter writer, object value, JsonSerializer serializer)
         {
@@ -107,7 +106,7 @@ namespace Archetype.Umbraco.Serialization
             foreach (var fs in jToken["fieldsets"].Where(fs => fs["alias"].ToString().Equals(GetFieldsetName(itemType))))
             {
                 var item = JsonConvert.DeserializeObject(
-                    fs["properties"].ToString(), itemType, GetArchetypeDatatypeConverter(itemType));
+                    fs["properties"].ToString(), itemType, GetArchetypeDatatypeConverter());
 
                 obj.GetType().GetMethod("Add").Invoke(obj, new[] { item });
             }
@@ -132,7 +131,7 @@ namespace Archetype.Umbraco.Serialization
 
                 var propValue = IsValueArchetypeDatatype(propInfo.PropertyType)
                 ? JsonConvert.DeserializeObject(fsJToken.ToString(), propInfo.PropertyType,
-                    GetArchetypeDatatypeConverter(propInfo.PropertyType))
+                    GetArchetypeDatatypeConverter())
                 : GetDeserializedPropertyValue(fsJToken, propInfo.PropertyType); ;
 
                 propInfo.SetValue(obj, propValue);
@@ -173,7 +172,7 @@ namespace Archetype.Umbraco.Serialization
         {
             return IsValueArchetypeDatatype(propertyInfo.PropertyType)
                 ? JsonConvert.DeserializeObject(propJToken["value"].ToString(), propertyInfo.PropertyType,
-                    GetArchetypeDatatypeConverter(propertyInfo.PropertyType))
+                    GetArchetypeDatatypeConverter())
                 : GetDeserializedPropertyValue(propJToken["value"], propertyInfo.PropertyType);
         }
 
@@ -269,7 +268,7 @@ namespace Archetype.Umbraco.Serialization
                     new JProperty("value",
                                   IsValueArchetypeDatatype(propValue)
                                       ? new JRaw(JsonConvert.SerializeObject(propValue,
-                                                                             GetArchetypeDatatypeConverter(propValue)))
+                                                                             GetArchetypeDatatypeConverter()))
                                       : new JValue(GetSerializedPropertyValue(propValue))));
 
                 fsProperties.Add(fsProperty);
@@ -314,18 +313,9 @@ namespace Archetype.Umbraco.Serialization
             return type.GetCustomAttributes(typeof(AsArchetypeAttribute), true).Length > 0;
         }
 
-        private JsonConverter GetArchetypeDatatypeConverter(object value)
+        private JsonConverter GetArchetypeDatatypeConverter()
         {
-            return GetArchetypeDatatypeConverter(value.GetType());
-        }
-
-        private JsonConverter GetArchetypeDatatypeConverter(Type type)
-        {
-            var converterType = typeof(ArchetypeJsonConverter<>);
-            Type[] typeArgs = { type };
-            var genericType = converterType.MakeGenericType(typeArgs);
-
-            return (JsonConverter)Activator.CreateInstance(genericType);
+            return (JsonConverter)Activator.CreateInstance(GetType());
         }
 
         private string GetSerializedPropertyValue(object propValue)