diff --git a/Gruntfile.js b/Gruntfile.js
index 8d68fc9..001fb0d 100644
--- a/Gruntfile.js
+++ b/Gruntfile.js
@@ -55,6 +55,7 @@ module.exports = function(grunt) {
           'app/controllers/controller.js',
           'app/controllers/config.controller.js',
           'app/directives/archetypeproperty.js',
+          'app/directives/archetypecustomview.js',
           'app/directives/localize.js',
           'app/services/localization.js',
           'app/resources/propertyeditor.js'
@@ -66,7 +67,7 @@ module.exports = function(grunt) {
     copy: {
       html: {
         cwd: 'app/views/',
-        src: ['archetype.html', 'archetype.config.html'],
+        src: ['archetype.html', 'archetype.default.html', 'archetype.config.html'],
         dest: '<%= basePath %>/views',
         expand: true
       },
@@ -190,6 +191,7 @@ module.exports = function(grunt) {
         stdout: true,
         verbosity: 'quiet',
         maxCpuCount: 4,
+		version: 4.0,
         buildParameters: {
           WarningLevel: 2,
           NoWarn: 1607
diff --git a/app/Umbraco/Archetype.Tests/Archetype.Tests.csproj b/app/Umbraco/Archetype.Tests/Archetype.Tests.csproj
index 456de20..f0dc847 100644
--- a/app/Umbraco/Archetype.Tests/Archetype.Tests.csproj
+++ b/app/Umbraco/Archetype.Tests/Archetype.Tests.csproj
@@ -222,6 +222,10 @@
     <Compile Include="Models\FieldsetTests.cs" />
     <Compile Include="Properties\AssemblyInfo.cs" />
     <Compile Include="PropertyValueConverter\PropertyValueConverterTests.cs" />
+    <Compile Include="Serialization\ArchetypeJsonConverterComplexModelTest.cs" />
+    <Compile Include="Serialization\ArchetypeJsonConverterTest.cs" />
+    <Compile Include="Serialization\JsonTestStrings.cs" />
+    <Compile Include="Serialization\JsonTestModels.cs" />
   </ItemGroup>
   <ItemGroup>
     <None Include="app.config" />
@@ -234,6 +238,7 @@
       <Name>Archetype.Umbraco</Name>
     </ProjectReference>
   </ItemGroup>
+  <ItemGroup />
   <Import Project="$(MSBuildToolsPath)\Microsoft.CSharp.targets" />
   <Import Project="$(SolutionDir)\.nuget\NuGet.targets" Condition="Exists('$(SolutionDir)\.nuget\NuGet.targets')" />
   <!-- To modify your build process, add your task inside one of the targets below and uncomment it. 
diff --git a/app/Umbraco/Archetype.Tests/Serialization/ArchetypeJsonConverterComplexModelTest.cs b/app/Umbraco/Archetype.Tests/Serialization/ArchetypeJsonConverterComplexModelTest.cs
new file mode 100644
index 0000000..06f3ccd
--- /dev/null
+++ b/app/Umbraco/Archetype.Tests/Serialization/ArchetypeJsonConverterComplexModelTest.cs
@@ -0,0 +1,216 @@
+using System.Linq;
+using Archetype.PropertyConverters;
+using Newtonsoft.Json;
+using NUnit.Framework;
+
+namespace Archetype.Tests.Serialization
+{
+    [TestFixture]
+    public class ArchetypeJsonConverterComplexModelTest
+    {
+        private TextList _textList;
+        private Captions _captions;
+        private PageDetails _pageDetails;
+
+        private SlideShow _slides;
+        private Seo _seo;
+        private TextPageList _textPages;
+        private PageList _pages;
+        
+        [SetUp]
+        public void SetUp()
+        {
+            InitComplexModels();
+            InitComplexTreeModel();
+        }
+
+        #region complex nested model tests
+
+        [Test]
+        public void PageDetailsModel_Serializes_To_Archetype_Property()
+        {
+            var result = JsonConvert.SerializeObject(_pageDetails, Formatting.Indented);
+            Assert.AreEqual(JsonTestStrings._PAGE_DETAILS_JSON, result);
+        }
+
+        [Test]
+        public void ConvertComplexModelToArchetype()
+        {
+            var converter = new ArchetypeValueConverter();
+            var json = JsonConvert.SerializeObject(_pageDetails, Formatting.Indented);
+            var archetype = (Archetype.Models.ArchetypeModel)converter.ConvertDataToSource(null, json, false);
+
+            Assert.NotNull(archetype);
+        }
+
+        [Test]
+        public void DeserializeComplexModelFromArchetype()
+        {
+            var result = JsonConvert.DeserializeObject<PageDetails>(JsonTestStrings._PAGE_DETAILS_JSON);
+
+            Assert.NotNull(result);
+            Assert.IsInstanceOf<PageDetails>(result);
+
+            Assert.AreEqual("2439,2440,2441,2442,2443,2444,2445,2446,2447,2448,2449,2450,2451,2452,2453", result.Pages);
+            Assert.AreEqual("First Page", result.Captions.TextStringArray.ElementAt(0).TextString);
+            Assert.AreEqual("Second Page", result.Captions.TextStringArray.ElementAt(1).TextString);
+            Assert.AreEqual("Third Page", result.Captions.TextStringArray.ElementAt(2).TextString);
+            Assert.AreEqual("Fourth Page", result.Captions.TextStringArray.ElementAt(3).TextString);
+        }
+
+        [Test]
+        public void SerializeThenDeserializeComplexModelFromArchetype()
+        {
+            var json = JsonConvert.SerializeObject(_pageDetails);
+            var result = JsonConvert.DeserializeObject<PageDetails>(json);
+
+            Assert.NotNull(result);
+            Assert.IsInstanceOf<PageDetails>(result);
+
+            Assert.AreEqual(_pageDetails.Pages, result.Pages);
+            Assert.AreEqual(_pageDetails.Captions.TextStringArray.ElementAt(0).TextString, result.Captions.TextStringArray.ElementAt(0).TextString);
+            Assert.AreEqual(_pageDetails.Captions.TextStringArray.ElementAt(1).TextString, result.Captions.TextStringArray.ElementAt(1).TextString);
+            Assert.AreEqual(_pageDetails.Captions.TextStringArray.ElementAt(2).TextString, result.Captions.TextStringArray.ElementAt(2).TextString);
+            Assert.AreEqual(_pageDetails.Captions.TextStringArray.ElementAt(3).TextString, result.Captions.TextStringArray.ElementAt(3).TextString);
+        }
+        #endregion
+
+        #region complex nested tree model tests
+
+        [Test]
+        public void ConvertComplexNestedModelToArchetype()
+        {
+            var converter = new ArchetypeValueConverter();
+            var json = JsonConvert.SerializeObject(_pages, Formatting.Indented);
+            var archetype = (Archetype.Models.ArchetypeModel)converter.ConvertDataToSource(null, json, false);
+
+            Assert.NotNull(archetype);
+        }
+
+        [Test]
+        public void PagesModel_Serializes_To_Archetype_Property()
+        {
+            var result = JsonConvert.SerializeObject(_pages, Formatting.Indented);
+            Assert.AreEqual(JsonTestStrings._PAGES_JSON, result);
+        }
+
+        [Test]
+        public void DeserializeComplexTreeModelFromArchetype()
+        {
+            var result = JsonConvert.DeserializeObject<PageList>(JsonTestStrings._PAGES_JSON);
+
+            Assert.NotNull(result);
+            Assert.IsInstanceOf<PageList>(result);
+
+            Assert.AreEqual("1,2,3,4,5,6,7,8", result.Pages.ElementAt(0).Media.Slides);
+            Assert.AreEqual("1,2,3,4,5,6,7,8", result.Pages.ElementAt(1).Media.Slides);
+            Assert.AreEqual("1,2,3,4,5,6,7,8", result.Pages.ElementAt(2).Media.Slides);
+
+            Assert.AreEqual("Test Meta Title", result.Pages.ElementAt(0).Seo.MetaTitle);
+            Assert.AreEqual("Test Meta Description", result.Pages.ElementAt(0).Seo.MetaDescription);
+            Assert.AreEqual("Test Meta Title", result.Pages.ElementAt(1).Seo.MetaTitle);
+            Assert.AreEqual("Test Meta Description", result.Pages.ElementAt(1).Seo.MetaDescription);
+            Assert.AreEqual("Test Meta Title", result.Pages.ElementAt(2).Seo.MetaTitle);
+            Assert.AreEqual("Test Meta Description", result.Pages.ElementAt(2).Seo.MetaDescription);
+
+            Assert.AreEqual("Home Page Body", result.Pages.ElementAt(0).BodyText);
+            Assert.AreEqual("Home Page", result.Pages.ElementAt(0).PageTitle);
+            Assert.AreEqual("About us Page Body", result.Pages.ElementAt(1).BodyText);
+            Assert.AreEqual("About us Page", result.Pages.ElementAt(1).PageTitle);
+            Assert.AreEqual("Contact us Page Body", result.Pages.ElementAt(2).BodyText);
+            Assert.AreEqual("Contact us Page", result.Pages.ElementAt(2).PageTitle);
+
+
+        }
+
+        [Test]
+        public void SerializeThenDeserializeComplexTreeModelFromArchetype()
+        {
+            var json = JsonConvert.SerializeObject(_pages);
+            var result = JsonConvert.DeserializeObject<PageList>(json);
+
+            Assert.NotNull(result);
+            Assert.IsInstanceOf<PageList>(result);
+
+            Assert.AreEqual(_pages.Pages.ElementAt(0).Media.Slides, result.Pages.ElementAt(0).Media.Slides);
+            Assert.AreEqual(_pages.Pages.ElementAt(1).Media.Slides, result.Pages.ElementAt(1).Media.Slides);
+            Assert.AreEqual(_pages.Pages.ElementAt(2).Media.Slides, result.Pages.ElementAt(2).Media.Slides);
+
+            Assert.AreEqual(_pages.Pages.ElementAt(0).Seo.MetaTitle, result.Pages.ElementAt(0).Seo.MetaTitle);
+            Assert.AreEqual(_pages.Pages.ElementAt(0).Seo.MetaDescription, result.Pages.ElementAt(0).Seo.MetaDescription);
+            Assert.AreEqual(_pages.Pages.ElementAt(1).Seo.MetaTitle, result.Pages.ElementAt(1).Seo.MetaTitle);
+            Assert.AreEqual(_pages.Pages.ElementAt(1).Seo.MetaDescription, result.Pages.ElementAt(1).Seo.MetaDescription);
+            Assert.AreEqual(_pages.Pages.ElementAt(2).Seo.MetaTitle, result.Pages.ElementAt(2).Seo.MetaTitle);
+            Assert.AreEqual(_pages.Pages.ElementAt(2).Seo.MetaDescription, result.Pages.ElementAt(2).Seo.MetaDescription);
+
+            Assert.AreEqual(_pages.Pages.ElementAt(0).BodyText, result.Pages.ElementAt(0).BodyText);
+            Assert.AreEqual(_pages.Pages.ElementAt(0).PageTitle, result.Pages.ElementAt(0).PageTitle);
+            Assert.AreEqual(_pages.Pages.ElementAt(1).BodyText, result.Pages.ElementAt(1).BodyText);
+            Assert.AreEqual(_pages.Pages.ElementAt(1).PageTitle, result.Pages.ElementAt(1).PageTitle);
+            Assert.AreEqual(_pages.Pages.ElementAt(2).BodyText, result.Pages.ElementAt(2).BodyText);
+            Assert.AreEqual(_pages.Pages.ElementAt(2).PageTitle, result.Pages.ElementAt(2).PageTitle);
+
+
+        }
+
+        #endregion
+
+        #region utility methods
+
+        private void InitComplexModels()
+        {
+            _textList = new TextList
+            {
+                new TextItem{TextString = "First Page"},
+                new TextItem{TextString = "Second Page"},
+                new TextItem{TextString = "Third Page"},
+                new TextItem{TextString = "Fourth Page"}
+            };
+
+            _captions = new Captions {TextStringArray = _textList};
+
+            _pageDetails = new PageDetails
+            {
+                Captions = _captions,
+                Pages = "2439,2440,2441,2442,2443,2444,2445,2446,2447,2448,2449,2450,2451,2452,2453"
+            };            
+        }
+
+        private void InitComplexTreeModel()
+        {
+            _slides = new SlideShow{Slides = "1,2,3,4,5,6,7,8"};
+            _seo = new Seo{MetaDescription = "Test Meta Description", MetaTitle = "Test Meta Title"};
+            _textPages = new TextPageList
+            {
+                new TextPage()
+                {
+                    PageTitle = "Home Page",
+                    BodyText = "Home Page Body",
+                    Media = _slides,
+                    Seo = _seo
+                },
+                new TextPage()
+                {
+                    PageTitle = "About us Page",
+                    BodyText = "About us Page Body",
+                    Media = _slides,
+                    Seo = _seo
+                },
+                new TextPage()
+                {
+                    PageTitle = "Contact us Page",
+                    BodyText = "Contact us Page Body",
+                    Media = _slides,
+                    Seo = _seo
+                }
+            };
+
+            _pages = new PageList
+            {
+                Pages = _textPages
+            };
+        }
+
+        #endregion
+    }
+}
diff --git a/app/Umbraco/Archetype.Tests/Serialization/ArchetypeJsonConverterTest.cs b/app/Umbraco/Archetype.Tests/Serialization/ArchetypeJsonConverterTest.cs
new file mode 100644
index 0000000..23c7062
--- /dev/null
+++ b/app/Umbraco/Archetype.Tests/Serialization/ArchetypeJsonConverterTest.cs
@@ -0,0 +1,367 @@
+using System;
+using Archetype.PropertyConverters;
+using Newtonsoft.Json;
+using NUnit.Framework;
+
+namespace Archetype.Tests.Serialization
+{
+    [TestFixture]
+    public class ArchetypeJsonConverterTest
+    {
+        private ContactDetails _contactDetails;
+        private CompanyDetails _companyDetails;
+        private AnnualStatement _annualStatement;
+        private MergerDetails _mergerDetails;
+        private UrlPicker _webSite;
+
+        [SetUp]
+        public void SetUp()
+        {
+            _webSite = new UrlPicker
+            {
+                Url = "http://test.com",
+                Title = "The Test Company",
+                OpenInNewWindow = true
+            };
+
+            _mergerDetails = new MergerDetails
+            {
+                MergerDate = new DateTime(2014,6,7,8,9,10),
+                MergerValue = 12345676890.12m
+            };
+
+            _contactDetails = new ContactDetails
+            {
+                Address = "Test Address",
+                Email = "test@test.com",
+                Fax = "000",
+                Mobile = "000",
+                Name = "Test",
+                Telephone = "111",
+                WebSite = _webSite
+            };
+
+            _companyDetails = new CompanyDetails
+            {
+                Region = "Test Region",
+                ContactDetails = _contactDetails
+            };
+
+            _annualStatement = new AnnualStatement
+            {
+                FiscalYearStart = new DateTime(2013, 9, 1),
+                FiscalYearEnd = new DateTime(2014, 8, 31),
+                TotalShares = 345678,
+                Sales = 123456700.89,
+                Profit = 1123456.78m
+            };
+        }
+
+        #region serialization tests
+
+        [Test]
+        public void MergerDetailsModel_Serializes_To_Archetype_Property()
+        {
+            var result = JsonConvert.SerializeObject(_mergerDetails, Formatting.Indented);
+            Assert.AreEqual(JsonTestStrings._MERGER_DETAILS_JSON, result);
+        }        
+        
+        [Test]
+        public void ContactDetailsModel_Serializes_To_Archetype_Property()
+        {
+            var result = JsonConvert.SerializeObject(_contactDetails, Formatting.Indented);
+            Assert.AreEqual(JsonTestStrings._CONTACT_DETAILS_JSON, result);
+        }
+
+        [Test]
+        public void CompanyDetailsModel_Fieldset_Serializes_As_Expected()
+        {
+            var result = JsonConvert.SerializeObject(_companyDetails, Formatting.Indented);
+
+            Assert.AreEqual(JsonTestStrings._COMPANY_DETAILS_JSON, result);
+
+        }
+
+        [Test]
+        public void AnnualStatementModel_Fieldset_Serializes_As_Expected()
+        {
+            var result = JsonConvert.SerializeObject(_annualStatement, Formatting.Indented);
+
+            Assert.AreEqual(JsonTestStrings._ANNUAL_STATEMENT_JSON, result);
+
+        }
+
+        [Test]
+        public void NullValues_Serialize_To_Empty_String()
+        {
+            var result = JsonConvert.SerializeObject(new ContactDetails());
+
+            Assert.AreEqual(JsonTestStrings._NULL_VALUES_JSON, result);
+
+        }
+
+        [Test]
+        public void ConvertModelToArchetype()
+        {
+            var model = new ContactDetails
+            {
+                Address = "addr",
+                Email = "email"
+            };
+
+            var converter = new ArchetypeValueConverter();
+            var json = JsonConvert.SerializeObject(model);
+            var archetype = (Archetype.Models.ArchetypeModel)converter.ConvertDataToSource(null, json, false);
+
+            Assert.NotNull(archetype);
+        }
+
+        [Test]
+        public void ConvertNumericAndDateModelToArchetype()
+        {
+            var converter = new ArchetypeValueConverter();
+            var json = JsonConvert.SerializeObject(_annualStatement);
+            var archetype = (Archetype.Models.ArchetypeModel)converter.ConvertDataToSource(null, json, false);
+
+            Assert.NotNull(archetype);
+        }
+
+        [Test]
+        public void ConvertCompoundModelToArchetype()
+        {
+            var item1 = new ContactDetails
+            {
+                Address = "addr",
+                Email = "email"
+            };
+
+            var item2 = new ContactDetails
+            {
+                Address = "addr1",
+                Name = "email2"
+            };
+
+            var model = new AllContactDetails
+            {
+                UserDetails = item1,
+                AdminDetails = item2
+            };
+
+            var converter = new ArchetypeValueConverter();
+            var json = JsonConvert.SerializeObject(model, Formatting.Indented);
+            var archetype = (Archetype.Models.ArchetypeModel)converter.ConvertDataToSource(null, json, false);
+
+            Assert.NotNull(archetype);
+        }
+
+        [Test]
+        public void ConvertEnumerableModelToArchetype()
+        {
+            var item1 = new ContactDetails
+            {
+                Address = "addr",
+                Email = "email"
+            };
+
+            var item2 = new ContactDetails
+            {
+                Address = "addr1",
+                Name = "email2"
+            };
+
+            var model = new ContactDetailsList
+            {
+                item1,
+                item2
+            };
+
+            var converter = new ArchetypeValueConverter();
+            var json = JsonConvert.SerializeObject(model, Formatting.Indented);
+            var archetype = (Archetype.Models.ArchetypeModel)converter.ConvertDataToSource(null, json, false);
+
+            Assert.NotNull(archetype);
+        }
+
+        [Test]
+        public void ConvertNestedModelToArchetype()
+        {
+            var model = new CompanyDetails
+            {
+                Region = "Test Region",
+                ContactDetails = new ContactDetails
+                {
+                    Address = "addr1",
+                    Name = "email2"
+                }
+            };
+
+            var converter = new ArchetypeValueConverter();
+            var json = JsonConvert.SerializeObject(model, Formatting.Indented);
+            var archetype = (Archetype.Models.ArchetypeModel)converter.ConvertDataToSource(null, json, false);
+
+            Assert.NotNull(archetype);
+        }
+
+        #endregion
+
+        #region deserialization tests
+
+        [Test]
+        public void DeserializeModelFromArchetype()
+        {
+            var result = JsonConvert.DeserializeObject<ContactDetails>(JsonTestStrings._CONTACT_DETAILS_JSON);
+
+            Assert.NotNull(result);
+            Assert.IsInstanceOf<ContactDetails>(result);
+
+            Assert.AreEqual("Test Address", result.Address);
+            Assert.AreEqual("test@test.com", result.Email);
+            Assert.AreEqual("000", result.Fax);
+            Assert.AreEqual("000", result.Mobile);
+            Assert.AreEqual("Test", result.Name);
+            Assert.AreEqual("111", result.Telephone);
+            Assert.AreEqual(_webSite.Content, result.WebSite.Content);
+            Assert.AreEqual(_webSite.Media, result.WebSite.Media);
+            Assert.AreEqual(_webSite.OpenInNewWindow, result.WebSite.OpenInNewWindow);
+            Assert.AreEqual(_webSite.Title, result.WebSite.Title);
+            Assert.AreEqual(_webSite.Url, result.WebSite.Url);
+        }
+
+        [Test]
+        public void DeserializeNumericAndDateModelFromArchetype()
+        {
+            var result = JsonConvert.DeserializeObject<AnnualStatement>(JsonTestStrings._ANNUAL_STATEMENT_JSON);
+
+            Assert.NotNull(result);
+            Assert.IsInstanceOf<AnnualStatement>(result);
+
+            Assert.AreEqual(new DateTime(2013, 9, 1), result.FiscalYearStart);
+            Assert.AreEqual(new DateTime(2014, 8, 31), result.FiscalYearEnd);
+            Assert.IsNull(result.DividendPaymentDate);
+            Assert.AreEqual(345678, result.TotalShares);
+            Assert.AreEqual(123456700.89, result.Sales);
+            Assert.AreEqual(1123456.78m, result.Profit);
+        }
+
+        [Test]
+        public void DeserializeNumericAndDateModel_NullableDate_HasValue_FromArchetype()
+        {
+            var annualStatement = new AnnualStatement
+            {
+                FiscalYearStart = new DateTime(2013, 9, 1),
+                FiscalYearEnd = new DateTime(2014, 8, 31),
+                DividendPaymentDate = new DateTime(2014,9,15,10,15,30),
+                TotalShares = 345678,
+                Sales = 123456700.89,
+                Profit = 1123456.78m
+            };
+
+            var json = JsonConvert.SerializeObject(annualStatement);
+            var result = JsonConvert.DeserializeObject<AnnualStatement>(json);
+
+            Assert.NotNull(result);
+            Assert.IsInstanceOf<AnnualStatement>(result);
+
+            Assert.AreEqual(annualStatement.FiscalYearStart, result.FiscalYearStart);
+            Assert.AreEqual(annualStatement.FiscalYearEnd, result.FiscalYearEnd);
+            Assert.AreEqual(annualStatement.DividendPaymentDate, result.DividendPaymentDate);
+            Assert.AreEqual(annualStatement.TotalShares, result.TotalShares);
+            Assert.AreEqual(annualStatement.Sales, result.Sales);
+            Assert.AreEqual(annualStatement.Profit, result.Profit);
+        }
+
+        [Test]
+        public void DeserializeCompoundModelFromArchetype()
+        {
+            var item1 = new ContactDetails
+            {
+                Address = "addr",
+                Email = "email"
+            };
+
+            var item2 = new ContactDetails
+            {
+                Address = "addr1",
+                Name = "email2"
+            };
+
+            var model = new AllContactDetails
+            {
+                UserDetails = item1,
+                AdminDetails = item2
+            };
+
+            var json = JsonConvert.SerializeObject(model, Formatting.Indented);
+            var result = JsonConvert.DeserializeObject<AllContactDetails>(json);
+
+            Assert.NotNull(result);
+            Assert.IsInstanceOf<AllContactDetails>(result);
+
+            Assert.AreEqual(item1.Address, result.UserDetails.Address);
+            Assert.AreEqual(item1.Email, result.UserDetails.Email);
+            Assert.AreEqual(item2.Address, result.AdminDetails.Address);
+            Assert.AreEqual(item2.Name, result.AdminDetails.Name);
+        }
+
+        [Test]
+        public void DeserializeEnumerableModelFromArchetype()
+        {
+            var item1 = new ContactDetails
+            {
+                Address = "addr",
+                Email = "email"
+            };
+
+            var item2 = new ContactDetails
+            {
+                Address = "addr1",
+                Name = "email2"
+            };
+
+            var model = new ContactDetailsList
+            {
+                item1,
+                item2
+            };
+
+            var json = JsonConvert.SerializeObject(model, Formatting.Indented);
+            var result = JsonConvert.DeserializeObject<ContactDetailsList>(json);
+
+            Assert.NotNull(result);
+            Assert.IsInstanceOf<ContactDetailsList>(result);
+            Assert.AreEqual(result.Count, 2);
+
+            Assert.AreEqual(item1.Address, result[0].Address);
+            Assert.AreEqual(item1.Email, result[0].Email);
+            Assert.AreEqual(item2.Address, result[1].Address);
+            Assert.AreEqual(item2.Name, result[1].Name);
+        }
+
+        [Test]
+        public void DeserializeNestedModelFromArchetype()
+        {
+            var model = new CompanyDetails
+            {
+                Region = "Test Region",
+                ContactDetails = new ContactDetails
+                {
+                    Address = "addr1",
+                    Name = "email2"
+                }
+            };
+
+            var json = JsonConvert.SerializeObject(model, Formatting.Indented);
+            var result = JsonConvert.DeserializeObject<CompanyDetails>(json);
+
+            Assert.NotNull(result);
+            Assert.IsInstanceOf<CompanyDetails>(result);
+
+            Assert.AreEqual(model.Region, result.Region);
+            Assert.AreEqual(model.ContactDetails.Address, result.ContactDetails.Address);
+            Assert.AreEqual(model.ContactDetails.Name, result.ContactDetails.Name);
+        }
+
+        #endregion
+
+    }
+}
diff --git a/app/Umbraco/Archetype.Tests/Serialization/JsonTestModels.cs b/app/Umbraco/Archetype.Tests/Serialization/JsonTestModels.cs
new file mode 100644
index 0000000..c9a5129
--- /dev/null
+++ b/app/Umbraco/Archetype.Tests/Serialization/JsonTestModels.cs
@@ -0,0 +1,179 @@
+using System;
+using System.Collections.Generic;
+using Archetype.Serialization;
+using Newtonsoft.Json;
+
+namespace Archetype.Tests.Serialization
+{
+    #region json test Models
+
+    [AsArchetype("urlPicker")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class UrlPicker
+    {
+        [JsonProperty("title")]
+        public string Title { get; set; }
+        [JsonProperty("url")]
+        public string Url { get; set; }
+        [JsonProperty("content")]
+        public int? Content { get; set; }
+        [JsonProperty("media")]
+        public int? Media { get; set; }
+        [JsonProperty("openInNewWindow")]
+        public bool OpenInNewWindow { get; set; }
+    }
+
+    [AsArchetype("contactDetails")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class ContactDetails
+    {
+        [JsonProperty("name")]
+        public string Name { get; set; }
+        [JsonProperty("address")]
+        public string Address { get; set; }
+        [JsonProperty("telephone")]
+        public string Telephone { get; set; }
+        [JsonProperty("mobile")]
+        public string Mobile { get; set; }
+        [JsonProperty("fax")]
+        public string Fax { get; set; }
+        [JsonProperty("email")]
+        public string Email { get; set; }
+        [JsonProperty("webSite")]
+        public UrlPicker WebSite { get; set; }
+    }
+
+    [AsArchetype("companyDetails")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class CompanyDetails
+    {
+        [JsonProperty("region")]
+        public string Region { get; set; }
+        [JsonProperty("contactDetails")]
+        public ContactDetails ContactDetails { get; set; }
+    }
+
+    [AsArchetype("allContactDetails")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class AllContactDetails
+    {
+        public ContactDetails UserDetails { get; set; }
+        public ContactDetails AdminDetails { get; set; }
+
+    }
+
+    [AsArchetype("contactDetailsList")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class ContactDetailsList : List<ContactDetails>
+    {
+    }
+
+    [AsArchetype("annualStatement")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class AnnualStatement
+    {
+        public DateTime FiscalYearStart { get; set; }
+        public DateTime FiscalYearEnd { get; set; }
+        public DateTime? DividendPaymentDate { get; set; }
+        public Int32 TotalShares { get; set; }
+        public Double Sales { get; set; }
+        public Decimal Profit { get; set; }
+    }
+
+    [AsArchetype("mergerDetails")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class MergerDetails
+    {
+        public DateTime MergerDate { get; set; }
+        [JsonIgnore]
+        public decimal MergerValue { get; set; }
+    }
+
+    #endregion
+
+    #region complex nested model
+
+    [AsArchetype("pages")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class PageDetails
+    {
+        [JsonProperty("pages")]
+        public string Pages { get; set; }
+        [AsFieldset]
+        [JsonProperty("captions")]
+        public Captions Captions { get; set; }
+    }
+
+    [AsArchetype("captions")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class Captions
+    {
+        [JsonProperty("captions")]
+        public TextList TextStringArray { get; set; }
+    }
+
+    [AsArchetype("textstringArray")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class TextList : List<TextItem>
+    {
+    }
+
+    [AsArchetype("textstringArray")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class TextItem
+    {
+        [JsonProperty("textstring")]
+        public string TextString { get; set; }
+    }
+
+    #endregion
+
+    #region complex nested tree model
+
+    public abstract class PageBase
+    {
+        public string PageTitle { get; set; }
+        public string BodyText { get; set; }
+    }
+
+    [AsArchetype("slideShow")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class SlideShow
+    {
+        public string Slides { get; set; }
+    }
+
+    [AsArchetype("seo")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class Seo
+    {
+        public string MetaTitle { get; set; }
+        public string MetaDescription { get; set; }
+    }
+
+    [AsArchetype("TextPage")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class TextPage : PageBase
+    {
+        [AsFieldset]
+        public SlideShow Media { get; set; }
+
+        [AsFieldset]
+        public Seo Seo { get; set; }
+    }
+
+    [AsArchetype("TextPageList")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class TextPageList : List<TextPage>
+    {
+    }
+
+    [AsArchetype("Pages")]
+    [JsonConverter(typeof(ArchetypeJsonConverter))]
+    public class PageList
+    {
+        public TextPageList Pages { get; set; }
+    }
+
+    #endregion
+}
diff --git a/app/Umbraco/Archetype.Tests/Serialization/JsonTestStrings.cs b/app/Umbraco/Archetype.Tests/Serialization/JsonTestStrings.cs
new file mode 100644
index 0000000..5061e8c
--- /dev/null
+++ b/app/Umbraco/Archetype.Tests/Serialization/JsonTestStrings.cs
@@ -0,0 +1,435 @@
+namespace Archetype.Tests.Serialization
+{
+    public class JsonTestStrings
+    {
+        public const string _MERGER_DETAILS_JSON =
+            @"{
+  ""fieldsets"": [
+    {
+      ""alias"": ""mergerDetails"",
+      ""properties"": [
+        {
+          ""alias"": ""MergerDate"",
+          ""value"": ""07/06/2014 08:09:10""
+        }
+      ]
+    }
+  ]
+}";
+
+        public const string _ANNUAL_STATEMENT_JSON =
+            @"{
+  ""fieldsets"": [
+    {
+      ""alias"": ""annualStatement"",
+      ""properties"": [
+        {
+          ""alias"": ""FiscalYearStart"",
+          ""value"": ""01/09/2013 00:00:00""
+        },
+        {
+          ""alias"": ""FiscalYearEnd"",
+          ""value"": ""31/08/2014 00:00:00""
+        },
+        {
+          ""alias"": ""DividendPaymentDate"",
+          ""value"": """"
+        },
+        {
+          ""alias"": ""TotalShares"",
+          ""value"": ""345678""
+        },
+        {
+          ""alias"": ""Sales"",
+          ""value"": ""123456700.89""
+        },
+        {
+          ""alias"": ""Profit"",
+          ""value"": ""1123456.78""
+        }
+      ]
+    }
+  ]
+}";
+
+        public const string _CONTACT_DETAILS_JSON =
+            @"{
+  ""fieldsets"": [
+    {
+      ""alias"": ""contactDetails"",
+      ""properties"": [
+        {
+          ""alias"": ""name"",
+          ""value"": ""Test""
+        },
+        {
+          ""alias"": ""address"",
+          ""value"": ""Test Address""
+        },
+        {
+          ""alias"": ""telephone"",
+          ""value"": ""111""
+        },
+        {
+          ""alias"": ""mobile"",
+          ""value"": ""000""
+        },
+        {
+          ""alias"": ""fax"",
+          ""value"": ""000""
+        },
+        {
+          ""alias"": ""email"",
+          ""value"": ""test@test.com""
+        },
+        {
+          ""alias"": ""webSite"",
+          ""value"": {
+            ""fieldsets"": [
+              {
+                ""alias"": ""urlPicker"",
+                ""properties"": [
+                  {
+                    ""alias"": ""title"",
+                    ""value"": ""The Test Company""
+                  },
+                  {
+                    ""alias"": ""url"",
+                    ""value"": ""http://test.com""
+                  },
+                  {
+                    ""alias"": ""content"",
+                    ""value"": """"
+                  },
+                  {
+                    ""alias"": ""media"",
+                    ""value"": """"
+                  },
+                  {
+                    ""alias"": ""openInNewWindow"",
+                    ""value"": ""1""
+                  }
+                ]
+              }
+            ]
+          }
+        }
+      ]
+    }
+  ]
+}";
+
+        public const string _COMPANY_DETAILS_JSON =
+            @"{
+  ""fieldsets"": [
+    {
+      ""alias"": ""companyDetails"",
+      ""properties"": [
+        {
+          ""alias"": ""region"",
+          ""value"": ""Test Region""
+        },
+        {
+          ""alias"": ""contactDetails"",
+          ""value"": {
+            ""fieldsets"": [
+              {
+                ""alias"": ""contactDetails"",
+                ""properties"": [
+                  {
+                    ""alias"": ""name"",
+                    ""value"": ""Test""
+                  },
+                  {
+                    ""alias"": ""address"",
+                    ""value"": ""Test Address""
+                  },
+                  {
+                    ""alias"": ""telephone"",
+                    ""value"": ""111""
+                  },
+                  {
+                    ""alias"": ""mobile"",
+                    ""value"": ""000""
+                  },
+                  {
+                    ""alias"": ""fax"",
+                    ""value"": ""000""
+                  },
+                  {
+                    ""alias"": ""email"",
+                    ""value"": ""test@test.com""
+                  },
+                  {
+                    ""alias"": ""webSite"",
+                    ""value"": {
+                      ""fieldsets"": [
+                        {
+                          ""alias"": ""urlPicker"",
+                          ""properties"": [
+                            {
+                              ""alias"": ""title"",
+                              ""value"": ""The Test Company""
+                            },
+                            {
+                              ""alias"": ""url"",
+                              ""value"": ""http://test.com""
+                            },
+                            {
+                              ""alias"": ""content"",
+                              ""value"": """"
+                            },
+                            {
+                              ""alias"": ""media"",
+                              ""value"": """"
+                            },
+                            {
+                              ""alias"": ""openInNewWindow"",
+                              ""value"": ""1""
+                            }
+                          ]
+                        }
+                      ]
+                    }
+                  }
+                ]
+              }
+            ]
+          }
+        }
+      ]
+    }
+  ]
+}";
+
+        public const string _PAGE_DETAILS_JSON =
+            @"{
+  ""fieldsets"": [
+    {
+      ""alias"": ""pages"",
+      ""properties"": [
+        {
+          ""alias"": ""pages"",
+          ""value"": ""2439,2440,2441,2442,2443,2444,2445,2446,2447,2448,2449,2450,2451,2452,2453""
+        }
+      ]
+    },
+    {
+      ""alias"": ""captions"",
+      ""properties"": [
+        {
+          ""alias"": ""captions"",
+          ""value"": {
+            ""fieldsets"": [
+              {
+                ""alias"": ""textstringArray"",
+                ""properties"": [
+                  {
+                    ""alias"": ""textstring"",
+                    ""value"": ""First Page""
+                  }
+                ]
+              },
+              {
+                ""alias"": ""textstringArray"",
+                ""properties"": [
+                  {
+                    ""alias"": ""textstring"",
+                    ""value"": ""Second Page""
+                  }
+                ]
+              },
+              {
+                ""alias"": ""textstringArray"",
+                ""properties"": [
+                  {
+                    ""alias"": ""textstring"",
+                    ""value"": ""Third Page""
+                  }
+                ]
+              },
+              {
+                ""alias"": ""textstringArray"",
+                ""properties"": [
+                  {
+                    ""alias"": ""textstring"",
+                    ""value"": ""Fourth Page""
+                  }
+                ]
+              }
+            ]
+          }
+        }
+      ]
+    }
+  ]
+}";
+
+        public const string _PAGES_JSON =
+            @"{
+  ""fieldsets"": [
+    {
+      ""alias"": ""Pages"",
+      ""properties"": [
+        {
+          ""alias"": ""Pages"",
+          ""value"": {
+            ""fieldsets"": [
+              {
+                ""alias"": ""TextPage"",
+                ""properties"": [
+                  {
+                    ""alias"": ""Media"",
+                    ""value"": {
+                      ""fieldsets"": [
+                        {
+                          ""alias"": ""slideShow"",
+                          ""properties"": [
+                            {
+                              ""alias"": ""Slides"",
+                              ""value"": ""1,2,3,4,5,6,7,8""
+                            }
+                          ]
+                        }
+                      ]
+                    }
+                  },
+                  {
+                    ""alias"": ""Seo"",
+                    ""value"": {
+                      ""fieldsets"": [
+                        {
+                          ""alias"": ""seo"",
+                          ""properties"": [
+                            {
+                              ""alias"": ""MetaTitle"",
+                              ""value"": ""Test Meta Title""
+                            },
+                            {
+                              ""alias"": ""MetaDescription"",
+                              ""value"": ""Test Meta Description""
+                            }
+                          ]
+                        }
+                      ]
+                    }
+                  },
+                  {
+                    ""alias"": ""PageTitle"",
+                    ""value"": ""Home Page""
+                  },
+                  {
+                    ""alias"": ""BodyText"",
+                    ""value"": ""Home Page Body""
+                  }
+                ]
+              },
+              {
+                ""alias"": ""TextPage"",
+                ""properties"": [
+                  {
+                    ""alias"": ""Media"",
+                    ""value"": {
+                      ""fieldsets"": [
+                        {
+                          ""alias"": ""slideShow"",
+                          ""properties"": [
+                            {
+                              ""alias"": ""Slides"",
+                              ""value"": ""1,2,3,4,5,6,7,8""
+                            }
+                          ]
+                        }
+                      ]
+                    }
+                  },
+                  {
+                    ""alias"": ""Seo"",
+                    ""value"": {
+                      ""fieldsets"": [
+                        {
+                          ""alias"": ""seo"",
+                          ""properties"": [
+                            {
+                              ""alias"": ""MetaTitle"",
+                              ""value"": ""Test Meta Title""
+                            },
+                            {
+                              ""alias"": ""MetaDescription"",
+                              ""value"": ""Test Meta Description""
+                            }
+                          ]
+                        }
+                      ]
+                    }
+                  },
+                  {
+                    ""alias"": ""PageTitle"",
+                    ""value"": ""About us Page""
+                  },
+                  {
+                    ""alias"": ""BodyText"",
+                    ""value"": ""About us Page Body""
+                  }
+                ]
+              },
+              {
+                ""alias"": ""TextPage"",
+                ""properties"": [
+                  {
+                    ""alias"": ""Media"",
+                    ""value"": {
+                      ""fieldsets"": [
+                        {
+                          ""alias"": ""slideShow"",
+                          ""properties"": [
+                            {
+                              ""alias"": ""Slides"",
+                              ""value"": ""1,2,3,4,5,6,7,8""
+                            }
+                          ]
+                        }
+                      ]
+                    }
+                  },
+                  {
+                    ""alias"": ""Seo"",
+                    ""value"": {
+                      ""fieldsets"": [
+                        {
+                          ""alias"": ""seo"",
+                          ""properties"": [
+                            {
+                              ""alias"": ""MetaTitle"",
+                              ""value"": ""Test Meta Title""
+                            },
+                            {
+                              ""alias"": ""MetaDescription"",
+                              ""value"": ""Test Meta Description""
+                            }
+                          ]
+                        }
+                      ]
+                    }
+                  },
+                  {
+                    ""alias"": ""PageTitle"",
+                    ""value"": ""Contact us Page""
+                  },
+                  {
+                    ""alias"": ""BodyText"",
+                    ""value"": ""Contact us Page Body""
+                  }
+                ]
+              }
+            ]
+          }
+        }
+      ]
+    }
+  ]
+}";
+
+        public const string _NULL_VALUES_JSON = @"{""fieldsets"":[{""alias"":""contactDetails"",""properties"":[{""alias"":""name"",""value"":""""},{""alias"":""address"",""value"":""""},{""alias"":""telephone"",""value"":""""},{""alias"":""mobile"",""value"":""""},{""alias"":""fax"",""value"":""""},{""alias"":""email"",""value"":""""},{""alias"":""webSite"",""value"":""""}]}]}";
+    }
+}
diff --git a/app/Umbraco/Umbraco.Archetype/Archetype.Umbraco.csproj b/app/Umbraco/Umbraco.Archetype/Archetype.Umbraco.csproj
index 0288163..678f3dd 100644
--- a/app/Umbraco/Umbraco.Archetype/Archetype.Umbraco.csproj
+++ b/app/Umbraco/Umbraco.Archetype/Archetype.Umbraco.csproj
@@ -1,4 +1,4 @@
-<?xml version="1.0" encoding="utf-8"?>
+<?xml version="1.0" encoding="utf-8"?>
 <Project ToolsVersion="4.0" DefaultTargets="Build" xmlns="http://schemas.microsoft.com/developer/msbuild/2003">
   <Import Project="$(MSBuildExtensionsPath)\$(MSBuildToolsVersion)\Microsoft.Common.props" Condition="Exists('$(MSBuildExtensionsPath)\$(MSBuildToolsVersion)\Microsoft.Common.props')" />
   <PropertyGroup>
@@ -42,6 +42,7 @@
     </Reference>
     <Reference Include="businesslogic">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\businesslogic.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="ClientDependency.Core">
       <HintPath>..\packages\ClientDependency.1.7.1.2\lib\ClientDependency.Core.dll</HintPath>
@@ -53,9 +54,11 @@
     </Reference>
     <Reference Include="cms">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\cms.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="controls">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\controls.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="CookComputing.XmlRpcV2">
       <HintPath>..\packages\xmlrpcnet.2.5.0\lib\net20\CookComputing.XmlRpcV2.dll</HintPath>
@@ -63,6 +66,7 @@
     </Reference>
     <Reference Include="Examine">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\Examine.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="HtmlAgilityPack">
       <HintPath>..\packages\HtmlAgilityPack.1.4.6\lib\Net45\HtmlAgilityPack.dll</HintPath>
@@ -74,15 +78,19 @@
     </Reference>
     <Reference Include="ImageProcessor">
       <HintPath>..\packages\ImageProcessor.1.9.0.0\lib\ImageProcessor.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="ImageProcessor.Web">
       <HintPath>..\packages\ImageProcessor.Web.3.2.3.0\lib\net45\ImageProcessor.Web.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="interfaces">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\interfaces.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="log4net">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\log4net.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="Lucene.Net">
       <HintPath>..\packages\Lucene.Net.2.9.4.1\lib\net40\Lucene.Net.dll</HintPath>
@@ -90,9 +98,11 @@
     </Reference>
     <Reference Include="Microsoft.ApplicationBlocks.Data">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\Microsoft.ApplicationBlocks.Data.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="Microsoft.Web.Helpers">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\Microsoft.Web.Helpers.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="Microsoft.Web.Infrastructure, Version=1.0.0.0, Culture=neutral, PublicKeyToken=31bf3856ad364e35, processorArchitecture=MSIL">
       <Private>False</Private>
@@ -116,15 +126,16 @@
     </Reference>
     <Reference Include="SQLCE4Umbraco">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\SQLCE4Umbraco.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="System" />
     <Reference Include="System.Core" />
     <Reference Include="System.Data.SqlServerCe, Version=4.0.0.0, Culture=neutral, PublicKeyToken=89845dcd8080cc91, processorArchitecture=MSIL">
-      <Private>True</Private>
+      <Private>False</Private>
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\System.Data.SqlServerCe.dll</HintPath>
     </Reference>
     <Reference Include="System.Data.SqlServerCe.Entity, Version=4.0.0.0, Culture=neutral, PublicKeyToken=89845dcd8080cc91, processorArchitecture=MSIL">
-      <Private>True</Private>
+      <Private>False</Private>
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\System.Data.SqlServerCe.Entity.dll</HintPath>
     </Reference>
     <Reference Include="System.Net.Http" />
@@ -173,36 +184,47 @@
     <Reference Include="System.Xml" />
     <Reference Include="TidyNet">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\TidyNet.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="umbraco">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\umbraco.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="Umbraco.Core">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\Umbraco.Core.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="umbraco.DataLayer">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\umbraco.DataLayer.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="umbraco.editorControls">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\umbraco.editorControls.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="umbraco.MacroEngines">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\umbraco.MacroEngines.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="umbraco.providers">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\umbraco.providers.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="Umbraco.Web.UI">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\Umbraco.Web.UI.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="umbraco.XmlSerializers">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\umbraco.XmlSerializers.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="UmbracoExamine">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\UmbracoExamine.dll</HintPath>
+      <Private>False</Private>
     </Reference>
     <Reference Include="UrlRewritingNet.UrlRewriter">
       <HintPath>..\packages\UmbracoCms.Core.7.1.2\lib\UrlRewritingNet.UrlRewriter.dll</HintPath>
+      <Private>False</Private>
     </Reference>
   </ItemGroup>
   <ItemGroup>
@@ -220,6 +242,10 @@
     <Compile Include="Properties\AssemblyInfo.cs" />
     <Compile Include="Properties\VersionInfo.cs" />
     <Compile Include="PropertyConverters\ArchetypeValueConverter.cs" />
+    <Compile Include="Serialization\AsArchetypeAttribute.cs" />
+    <Compile Include="Serialization\ArchetypeJsonConverter.cs" />
+    <Compile Include="Serialization\AsFieldsetAttribute.cs" />
+    <Compile Include="Serialization\SerializationExtensions.cs" />
     <Compile Include="PropertyEditors\ArchetypePropertyEditor.cs" />
   </ItemGroup>
   <ItemGroup>
diff --git a/app/Umbraco/Umbraco.Archetype/Extensions/Extensions.cs b/app/Umbraco/Umbraco.Archetype/Extensions/Extensions.cs
index a8fcf78..7206088 100644
--- a/app/Umbraco/Umbraco.Archetype/Extensions/Extensions.cs
+++ b/app/Umbraco/Umbraco.Archetype/Extensions/Extensions.cs
@@ -1,9 +1,12 @@
 using System;
 using System.Web;
+using System.Web.Mvc;
+using System.Web.Mvc.Html;
 using System.Text;
 using System.Text.RegularExpressions;
 using System.Collections.Generic;
 using Umbraco.Core;
+using Umbraco.Core.Logging;
 using Umbraco.Web;
 using Archetype.Models;
 
@@ -23,5 +26,59 @@ namespace Archetype.Extensions
         {
             return prop.PropertyEditorAlias.InvariantEquals(Constants.PropertyEditorAlias);
         }
+
+        public static IHtmlString RenderArchetypePartials(this HtmlHelper htmlHelper, ArchetypeModel archetypeModel)
+        {
+            return RenderPartials(htmlHelper, archetypeModel, null, null);
+        }
+
+        public static IHtmlString RenderArchetypePartials(this HtmlHelper htmlHelper, ArchetypeModel archetypeModel, string partialPath)
+        {
+            return RenderPartials(htmlHelper, archetypeModel, partialPath, null);
+        }
+
+        public static IHtmlString RenderArchetypePartials(this HtmlHelper htmlHelper, ArchetypeModel archetypeModel, ViewDataDictionary viewDataDictionary)
+        {
+            return RenderPartials(htmlHelper, archetypeModel, null, viewDataDictionary);
+        }
+
+        public static IHtmlString RenderArchetypePartials(this HtmlHelper htmlHelper, ArchetypeModel archetypeModel, string partialPath, ViewDataDictionary viewDataDictionary)
+        {
+            return RenderPartials(htmlHelper, archetypeModel, partialPath, viewDataDictionary);
+        }
+
+        private static IHtmlString RenderPartials(HtmlHelper htmlHelper, ArchetypeModel archetypeModel, string partialPath, ViewDataDictionary viewDataDictionary)
+        {
+            var context = HttpContext.Current;
+
+            if (archetypeModel == null || context == null)
+            {
+                return new HtmlString("");
+            }
+
+            var sb = new StringBuilder();
+            
+            var pathToPartials = "~/Views/Partials/Archetype/";
+            if (!string.IsNullOrEmpty(partialPath))
+            {
+                pathToPartials = partialPath;
+            }
+
+            foreach (var fieldsetModel in archetypeModel)
+            {
+                var partial = pathToPartials + fieldsetModel.Alias + ".cshtml";
+
+                if (System.IO.File.Exists(context.Server.MapPath(partial)))
+                {
+                    sb.AppendLine(htmlHelper.Partial(partial, fieldsetModel, viewDataDictionary).ToString());
+                }
+                else
+                {
+                    LogHelper.Info<ArchetypeModel>(string.Format("The partial for {0} could not be found.  Please create a partial with that name or rename your alias.", context.Server.MapPath(partial)));
+                }
+            }
+
+            return new HtmlString(sb.ToString());
+        }
     }
 }
diff --git a/app/Umbraco/Umbraco.Archetype/Models/ArchetypePreValue.cs b/app/Umbraco/Umbraco.Archetype/Models/ArchetypePreValue.cs
index 08dd923..98b6d39 100644
--- a/app/Umbraco/Umbraco.Archetype/Models/ArchetypePreValue.cs
+++ b/app/Umbraco/Umbraco.Archetype/Models/ArchetypePreValue.cs
@@ -44,6 +44,9 @@ namespace Archetype.Models
         [JsonProperty("customJsPath")]
         public string CustomJsPath { get; set; }
 
+        [JsonProperty("customViewPath")]
+        public string CustomViewPath { get; set; }
+
         [JsonProperty("developerMode")]
         public bool DeveloperMode { get; set; }
     }
diff --git a/app/Umbraco/Umbraco.Archetype/Properties/VersionInfo.cs b/app/Umbraco/Umbraco.Archetype/Properties/VersionInfo.cs
index 799f844..b2449a1 100644
--- a/app/Umbraco/Umbraco.Archetype/Properties/VersionInfo.cs
+++ b/app/Umbraco/Umbraco.Archetype/Properties/VersionInfo.cs
@@ -1,4 +1,4 @@
-using System.Reflection;
+using System.Reflection;
 
-[assembly: AssemblyVersion("1.0")]
-[assembly: AssemblyFileVersion("1.0-beta")]
\ No newline at end of file
+[assembly: AssemblyVersion("1.2")]
+[assembly: AssemblyFileVersion("1.2-beta")]
diff --git a/app/Umbraco/Umbraco.Archetype/PropertyEditors/ArcheTypePropertyEditor.cs b/app/Umbraco/Umbraco.Archetype/PropertyEditors/ArcheTypePropertyEditor.cs
index 9877119..e847ce8 100644
--- a/app/Umbraco/Umbraco.Archetype/PropertyEditors/ArcheTypePropertyEditor.cs
+++ b/app/Umbraco/Umbraco.Archetype/PropertyEditors/ArcheTypePropertyEditor.cs
@@ -16,8 +16,7 @@ using Umbraco.Core.Logging;
 namespace Archetype.PropertyEditors
 {
 	[PropertyEditorAsset(ClientDependencyType.Javascript, "/App_Plugins/Archetype/js/archetype.js")]
-	[PropertyEditor("Imulus.Archetype", "Archetype", "/App_Plugins/Archetype/views/archetype.html",
-		ValueType = "JSON")]
+	[PropertyEditor("Imulus.Archetype", "Archetype", "/App_Plugins/Archetype/views/archetype.html", ValueType = "JSON")]
 	public class ArchetypePropertyEditor : PropertyEditor
 	{
 		#region Pre Value Editor
diff --git a/app/Umbraco/Umbraco.Archetype/Serialization/ArchetypeJsonConverter.cs b/app/Umbraco/Umbraco.Archetype/Serialization/ArchetypeJsonConverter.cs
new file mode 100644
index 0000000..e31c89d
--- /dev/null
+++ b/app/Umbraco/Umbraco.Archetype/Serialization/ArchetypeJsonConverter.cs
@@ -0,0 +1,354 @@
+using System;
+using System.Collections;
+using System.Collections.Generic;
+using System.Dynamic;
+using System.IO;
+using System.Linq;
+using System.Reflection;
+using System.Text;
+using Newtonsoft.Json;
+using Newtonsoft.Json.Linq;
+
+namespace Archetype.Serialization
+{
+    public class ArchetypeJsonConverter : JsonConverter
+    {
+        public override void WriteJson(JsonWriter writer, object value, JsonSerializer serializer)
+        {
+            var models = GenerateModels(value);
+
+            if (models.Count < 1)
+                return;
+
+            if (models.Count == 1 && models[0] == null) 
+                return;
+
+            var jObj = new JObject
+            {
+                {
+                    "fieldsets", 
+                     new JArray( new JRaw(SerializeModels(models)))
+                }
+            };
+
+            writer.WriteRaw(ApplyFormatting(jObj.ToString(), writer.Formatting));
+        }
+
+        public override object ReadJson(JsonReader reader, Type objectType, object existingValue, JsonSerializer serializer)
+        {
+            var jToken = JToken.ReadFrom(reader);
+
+            if (jToken == null)
+                return null;
+
+            var obj = Activator.CreateInstance(objectType);
+
+            if (null != obj as IEnumerable<object>
+                && jToken["fieldsets"] != null && jToken["fieldsets"].Any())
+            {
+                return DeserializeEnumerableObject(obj, jToken);
+            }
+
+            return null == jToken as JArray 
+                        ? DeserializeObject(obj, jToken) 
+                        : PopulateProperties(obj, jToken);
+        }
+
+        public override bool CanConvert(Type objectType)
+        {
+            return IsValueArchetypeDatatype(objectType);
+        }
+
+        #region private methods
+
+        private string ApplyFormatting(string json, Formatting formatting)
+        {
+            return JToken.Parse(json).ToString(formatting);
+        }
+
+        private IList GenerateModels(object value)
+        {
+            var models = value as IList;
+
+            if (null != models)
+                return models;
+
+            var properties = GetSerialiazableProperties(value).ToList();
+
+            if (!PropertyLayoutHasFieldsets(properties))
+                return new List<object>() { value };
+
+            var dynamicModel = new ExpandoObject() as IDictionary<string, object>;
+
+            foreach (var pInfo in properties.Where(pInfo => !HasAsFieldsetAttribute(pInfo)))
+            {
+                dynamicModel.Add(GetJsonPropertyName(pInfo), pInfo.GetValue(value));
+            }
+
+            var fieldsetModels = properties.Where(HasAsFieldsetAttribute)
+                .Select(pInfo => pInfo.GetValue(value));
+
+            models = new List<object>
+            {
+                dynamicModel,                
+            };
+
+            models = ((IEnumerable<object>)models).Concat(fieldsetModels).ToList();
+
+            return models;
+        }
+
+        private object DeserializeEnumerableObject(object obj, JToken jToken)
+        {
+            var model = obj as IEnumerable<object>;
+
+            var itemType = model.GetType().BaseType.GetGenericArguments().First();
+            foreach (var fs in jToken["fieldsets"].Where(fs => fs["alias"].ToString().Equals(GetFieldsetName(itemType))))
+            {
+                var item = JsonConvert.DeserializeObject(
+                    fs["properties"].ToString(), itemType, GetArchetypeDatatypeConverter());
+
+                obj.GetType().GetMethod("Add").Invoke(obj, new[] { item });
+            }
+
+            return obj;
+        }
+
+        private object DeserializeObject(object obj, JToken jToken)
+        {
+            var properties = GetSerialiazableProperties(obj).ToList();
+            var asFieldset = properties.Where(HasAsFieldsetAttribute).ToList();
+
+            foreach (var propInfo in asFieldset)
+            {
+                var propAlias = GetJsonPropertyName(propInfo);
+                var fsJToken = GetFieldsetProperties(propInfo.PropertyType, jToken);
+                var propJToken =
+                    fsJToken.Single(p => p.SelectToken("alias").ToString().Equals(propAlias));
+
+                if (propJToken == null)
+                    continue;
+
+                var propValue = IsValueArchetypeDatatype(propInfo.PropertyType)
+                ? JsonConvert.DeserializeObject(fsJToken.ToString(), propInfo.PropertyType,
+                    GetArchetypeDatatypeConverter())
+                : GetDeserializedPropertyValue(fsJToken, propInfo.PropertyType); ;
+
+                propInfo.SetValue(obj, propValue);
+            }
+
+            return PopulateProperties(obj, GetFieldsetProperties(obj.GetType(), jToken));
+        }
+
+        private JToken GetFieldsetProperties(Type objType, JToken jToken)
+        {
+            var objAlias = GetFieldsetName(objType);
+            return
+                jToken["fieldsets"].Single(p => p.SelectToken("alias").ToString().Equals(objAlias)).SelectToken("properties");
+        }
+
+        private object PopulateProperties(object obj, JToken jToken)
+        {
+            var properties = GetSerialiazableProperties(obj);
+
+            foreach (var propertyInfo in properties)
+            {
+                var propAlias = GetJsonPropertyName(propertyInfo);
+
+                var propJToken = jToken.SingleOrDefault(p => p.SelectToken("alias").ToString().Equals(propAlias));
+
+                if (propJToken == null)
+                    continue;
+
+                var propValue = GetPropertyValue(propertyInfo, propJToken);
+
+                propertyInfo.SetValue(obj, propValue);
+            }
+
+            return obj;
+        }
+
+        private object GetPropertyValue(PropertyInfo propertyInfo, JToken propJToken)
+        {
+            return IsValueArchetypeDatatype(propertyInfo.PropertyType)
+                ? JsonConvert.DeserializeObject(propJToken["value"].ToString(), propertyInfo.PropertyType,
+                    GetArchetypeDatatypeConverter())
+                : GetDeserializedPropertyValue(propJToken["value"], propertyInfo.PropertyType);
+        }
+
+        private bool PropertyLayoutHasFieldsets(IEnumerable<PropertyInfo> properties)
+        {
+            return properties.Any(HasAsFieldsetAttribute);
+        }
+
+        private static bool HasAsFieldsetAttribute(PropertyInfo pInfo)
+        {
+            return pInfo
+                .GetCustomAttributes(typeof(AsFieldsetAttribute), true).Length > 0;
+        }
+
+        private IEnumerable SerializeModels(IEnumerable models)
+        {
+            var fieldsetJson = (from object model in models where null != model select SerializeModel(model)).ToList();
+
+            return String.Join(",", fieldsetJson);
+        }
+
+        private string SerializeModel(object value)
+        {
+            if (value == null)
+                return null;
+
+            var jObj = IsExpandoObject(value) 
+                ? GetJObjectFromExpandoObject(value as IDictionary<string, object>) 
+                : GetJObject(value);
+
+            var fieldsetJson = new StringBuilder();
+            var fieldsetWriter = new StringWriter(fieldsetJson);
+
+            using (var jsonWriter = new JsonTextWriter(fieldsetWriter))
+            {
+                jObj.WriteTo(jsonWriter);
+            }
+
+            return fieldsetJson.ToString();
+        }
+
+        private bool IsExpandoObject(object value)
+        {
+            return value.GetType().Name.Equals(typeof (ExpandoObject).Name);
+        }
+
+        private JObject GetJObjectFromExpandoObject(IEnumerable<KeyValuePair<string, object>> obj)
+        {
+            var property = obj.ElementAt(0);
+            var alias = property.Key;
+            var value = property.Value;
+
+            var jObj = new JObject
+                {
+                    {
+                        "alias",
+                        new JValue(alias)
+                    }
+                };
+
+            var fsProperties = new List<JObject>
+            {
+                new JObject {new JProperty("alias", alias), new JProperty("value", value)}
+            };
+            jObj.Add("properties", new JRaw(JsonConvert.SerializeObject(fsProperties)));
+
+            return jObj;
+        }
+
+        private JObject GetJObject(object obj)
+        {
+            var jObj = new JObject
+                {
+                    {
+                        "alias",
+                        new JValue(GetFieldsetName(obj.GetType()))
+                    }
+                };
+
+            var properties = GetSerialiazableProperties(obj);
+
+            var fsProperties = new List<JObject>();
+
+            foreach (var propertyInfo in properties)
+            {
+                var fsProperty = new JObject();
+                var jProperty = new JProperty("alias", GetJsonPropertyName(propertyInfo));
+                fsProperty.Add(jProperty);
+
+                var propValue = propertyInfo.GetValue(obj, null);
+
+                fsProperty.Add(
+                    new JProperty("value",
+                                  IsValueArchetypeDatatype(propValue)
+                                      ? new JRaw(JsonConvert.SerializeObject(propValue,
+                                                                             GetArchetypeDatatypeConverter()))
+                                      : new JValue(GetSerializedPropertyValue(propValue))));
+
+                fsProperties.Add(fsProperty);
+            }
+
+            jObj.Add("properties", new JRaw(JsonConvert.SerializeObject(fsProperties)));
+
+            return jObj;
+        }
+
+        private IEnumerable<PropertyInfo> GetSerialiazableProperties(object obj)
+        {
+            return obj.GetType()
+                .GetProperties(BindingFlags.Instance | BindingFlags.Public)
+                .Where(prop => !Attribute.IsDefined(prop, typeof(JsonIgnoreAttribute)));
+        }
+
+        private string GetJsonPropertyName(PropertyInfo property)
+        {
+            var attributes = property.GetCustomAttributes(true);
+            var jsonPropAttribute = (JsonPropertyAttribute)attributes.FirstOrDefault(attr => attr is JsonPropertyAttribute);
+
+            return jsonPropAttribute != null ? jsonPropAttribute.PropertyName : property.Name;
+        }
+
+        private string GetFieldsetName(Type type)
+        {
+            var attributes = type.GetCustomAttributes(true);
+            var archetypeDatatypeAttribute = (AsArchetypeAttribute)attributes.FirstOrDefault(attr => attr is AsArchetypeAttribute);
+
+            return archetypeDatatypeAttribute != null ? archetypeDatatypeAttribute.FieldsetName : type.Name;
+        }
+
+        private bool IsValueArchetypeDatatype(object value)
+        {
+            return value != null &&
+                IsValueArchetypeDatatype(value.GetType());
+        }
+
+        private bool IsValueArchetypeDatatype(Type type)
+        {
+            return type.GetCustomAttributes(typeof(AsArchetypeAttribute), true).Length > 0;
+        }
+
+        private JsonConverter GetArchetypeDatatypeConverter()
+        {
+            return (JsonConverter)Activator.CreateInstance(GetType());
+        }
+
+        private string GetSerializedPropertyValue(object propValue)
+        {
+            if (propValue == null)
+                return String.Empty;
+
+            if (propValue is bool)
+                return (bool)propValue ? GetSerializedPropertyValue(1) : GetSerializedPropertyValue(0);
+
+            return String.Format("{0}", propValue);
+        }
+
+        private object GetDeserializedPropertyValue(JToken jToken, Type type)
+        {            
+            if (String.IsNullOrEmpty(jToken.ToString()))
+                return GetDefault(type);
+
+            var localType = Nullable.GetUnderlyingType(type) ?? type;
+
+            if (localType == typeof(bool))
+                return jToken.ToString() == "1";
+
+            return localType == typeof(DateTime) 
+                ? Convert.ToDateTime(jToken.ToString())
+                : jToken.ToObject(localType);
+        }
+
+        private object GetDefault(Type type)
+        {
+            return type.IsValueType ? Activator.CreateInstance(type) : null;
+        }
+
+        #endregion
+    }
+}
\ No newline at end of file
diff --git a/app/Umbraco/Umbraco.Archetype/Serialization/AsArchetypeAttribute.cs b/app/Umbraco/Umbraco.Archetype/Serialization/AsArchetypeAttribute.cs
new file mode 100644
index 0000000..b450a20
--- /dev/null
+++ b/app/Umbraco/Umbraco.Archetype/Serialization/AsArchetypeAttribute.cs
@@ -0,0 +1,14 @@
+using System;
+
+namespace Archetype.Serialization
+{
+    public class AsArchetypeAttribute : Attribute
+    {
+        public string FieldsetName { get; set; }
+
+        public AsArchetypeAttribute(string fieldsetname)
+        {
+            FieldsetName = fieldsetname;
+        }
+    }
+}
diff --git a/app/Umbraco/Umbraco.Archetype/Serialization/AsFieldsetAttribute.cs b/app/Umbraco/Umbraco.Archetype/Serialization/AsFieldsetAttribute.cs
new file mode 100644
index 0000000..60c4c08
--- /dev/null
+++ b/app/Umbraco/Umbraco.Archetype/Serialization/AsFieldsetAttribute.cs
@@ -0,0 +1,8 @@
+using System;
+
+namespace Archetype.Serialization
+{
+    public class AsFieldsetAttribute : Attribute
+    {
+    }
+}
diff --git a/app/Umbraco/Umbraco.Archetype/Serialization/SerializationExtensions.cs b/app/Umbraco/Umbraco.Archetype/Serialization/SerializationExtensions.cs
new file mode 100644
index 0000000..31bab75
--- /dev/null
+++ b/app/Umbraco/Umbraco.Archetype/Serialization/SerializationExtensions.cs
@@ -0,0 +1,32 @@
+using System;
+using System.Collections.Generic;
+using System.Linq;
+using System.Text;
+using System.Threading.Tasks;
+using Newtonsoft.Json;
+using Umbraco.Core.Models;
+using Umbraco.Web;
+
+namespace Archetype.Serialization
+{
+    public static class SerializationExtensions
+    {
+        //temporary
+        public static string GetPropertyDataValue(this IPublishedContent contentPage, string propertyAlias)
+        {
+            if (contentPage == null || !contentPage.HasProperty(propertyAlias))
+                return null;
+
+            return (string)contentPage.Properties.Single(p => p.PropertyTypeAlias == propertyAlias).DataValue;
+        }
+
+        public static T GetModelFromArchetype<T>(this IPublishedContent content,
+            string cmsFieldAlias, bool returnInstanceIfNull = false)
+            where T : class, new()
+        {
+            var archetypeJson = content.GetPropertyDataValue(cmsFieldAlias);
+            return JsonConvert.DeserializeObject<T>(archetypeJson) ??
+                   (returnInstanceIfNull ? Activator.CreateInstance<T>() : default(T));
+        }
+    }
+}
diff --git a/app/directives/archetypecustomview.js b/app/directives/archetypecustomview.js
new file mode 100644
index 0000000..848a90d
--- /dev/null
+++ b/app/directives/archetypecustomview.js
@@ -0,0 +1,31 @@
+angular.module("umbraco.directives").directive('archetypeCustomView', function ($compile, $http) {
+    var linker = function (scope, element, attrs) {
+
+        var config = scope.archetype.config.archetypeConfig;
+
+        var view = "/App_plugins/Archetype/views/archetype.default.html";
+        if(config.customViewPath) {
+            view = config.customViewPath;
+        }
+
+        $http.get(view).then(function(data) {
+
+            scope.model = {};
+            scope.model.value = scope.archetype.value;
+            scope.model.config = scope.archetype.config;
+
+            element.html(data.data).show();
+
+            $compile(element.contents())(scope);
+        });
+    }
+
+    return {
+        restrict: "A",
+        replace: true,
+        link: linker,
+        scope: {
+            archetype: "="
+        }
+    }
+});
\ No newline at end of file
diff --git a/app/directives/archetypeproperty.js b/app/directives/archetypeproperty.js
index 3579bd6..b54dd10 100644
--- a/app/directives/archetypeproperty.js
+++ b/app/directives/archetypeproperty.js
@@ -1,5 +1,5 @@
 angular.module("umbraco.directives").directive('archetypeProperty', function ($compile, $http, archetypePropertyEditorResource, umbPropEditorHelper, $timeout, $rootScope, $q) {
-    
+
     function getFieldsetByAlias(fieldsets, alias)
     {
         return _.find(fieldsets, function(fieldset){
@@ -56,6 +56,10 @@ angular.module("umbraco.directives").directive('archetypeProperty', function ($c
         var alias = configFieldsetModel.properties[scope.propertyConfigIndex].alias;
         var defaultValue = configFieldsetModel.properties[scope.propertyConfigIndex].value;
         var umbracoPropertyAlias = scope.umbracoPropertyAlias;
+        // initialize container for invalid fieldset property identifiers (store on ngModelCtrl to separate Archetype validations, e.g. when there two Archetype properties on the same document)
+        if(ngModelCtrl.invalidProperties == null) {
+            ngModelCtrl.invalidProperties = [];
+        }
 
         //try to convert the defaultValue to a JS object
         defaultValue = jsonOrString(defaultValue, scope.archetypeConfig.developerMode, "defaultValue");
@@ -81,48 +85,77 @@ angular.module("umbraco.directives").directive('archetypeProperty', function ($c
 
                 var mergedConfig = _.extend(defaultConfigObj, config);
 
-                loadView(pathToView, mergedConfig, defaultValue, alias, umbracoPropertyAlias, scope, element, ngModelCtrl);
+                loadView(pathToView, mergedConfig, defaultValue, alias, umbracoPropertyAlias, scope, element, ngModelCtrl, validateProperty);
             });
         });
 
-        ngModelCtrl.$parsers.push(validate);
-        ngModelCtrl.$formatters.push(validate);
-
-        function validate(renderModel){
-            var valid = true;
-
-            _.each(renderModel, function(fieldset){
-                fieldset.isValid = true;
-                _.each(fieldset.properties, function(property){
-                    property.isValid = true;
-
-                    var propertyConfig = getPropertyByAlias(configFieldsetModel, property.alias);
-                    if (propertyConfig) {
-                        if(propertyConfig.required && (property.value == null || property.value === "")) {
-                            fieldset.isValid = false;
-                            property.isValid = false;
-                            valid = false;
-                        }
-                        // issue 116: RegEx validate property value
-                        // Only validate the property value if anything has been entered - RegEx is considered a supplement to "required".
-                        if (valid == true && propertyConfig.regEx && property.value) {
-                            var regEx = new RegExp(propertyConfig.regEx);
-                            if (regEx.test(property.value) == false) {
-                                fieldset.isValid = false;
-                                property.isValid = false;
-                                valid = false;
-                            }
-                        }
-                    }
-                });
+        scope.$on("formSubmitting", function (ev, args) {
+            // "hard" validate to highlight any erroneous entries
+            _.each(scope.fieldset.properties, function (property) {
+                validateProperty(scope.fieldset, property, true);
             });
+        });
 
-            ngModelCtrl.$setValidity('validation', valid);
-            return renderModel;
+        scope.$on("formSubmitted", function (ev, args) {
+            // reset the nested fieldset validation state after submit
+            ngModelCtrl.invalidProperties = [];
+        });
+
+        // need to pass the property fieldset here to clear any invalid state of the fieldset when validating a single fieldset property
+        // - it's the Umbraco way to hide the invalid state when altering an invalid property, even if the new value isn't valid either
+        function validateProperty(fieldset, property, markAsInvalid) {
+            var valid = true;
+            fieldset.isValid = true;
+            property.isValid = true;
+            var propertyConfig = getPropertyByAlias(configFieldsetModel, property.alias);
+            if (propertyConfig) {
+                // use property.value !== property.value to check for NaN values on numeric inputs
+                if (propertyConfig.required && (property.value == null || property.value === "" || property.value !== property.value)) {
+                    valid = false;
+                }
+                // issue 116: RegEx validate property value
+                // Only validate the property value if anything has been entered - RegEx is considered a supplement to "required".
+                if (valid == true && propertyConfig.regEx && property.value) {
+                    var regEx = new RegExp(propertyConfig.regEx);
+                    if (regEx.test(property.value) == false) {
+                        valid = false;
+                    }
+                }
+                // only mark the property as invalid when doing a "hard" validation
+                if (valid == false && markAsInvalid == true) {
+                    property.isValid = false;
+                }
+            }
+
+            // handle nested fieldset validation by storing the identifier of all invalid fieldset properties 
+            var fieldsetIdentifier = scope.umbracoPropertyAlias + "_" + scope.fieldsetIndex;
+            var propertyIdentifier = fieldsetIdentifier + "_" + property.alias;
+            var propertyIdentifierIndex = ngModelCtrl.invalidProperties.indexOf(propertyIdentifier);
+            if (valid == false) {
+                if (propertyIdentifierIndex == -1) {
+                    ngModelCtrl.invalidProperties.push(propertyIdentifier);
+                }
+            }
+            else {
+                if (propertyIdentifierIndex != -1) {
+                    ngModelCtrl.invalidProperties.splice(propertyIdentifierIndex, 1);
+                }
+            }
+            
+            if (markAsInvalid) {
+                // mark the entire fieldset as invalid if there are any invalid properties in the fieldset, otherwise mark it as valid
+                fieldset.isValid =
+                    _.find(ngModelCtrl.invalidProperties, function (item) {
+                        return item.indexOf(fieldsetIdentifier) == 0
+                    }) == null;
+            }
+
+            // set invalid state if one or more fieldsets contain invalid properties
+            ngModelCtrl.$setValidity('validation', ngModelCtrl.invalidProperties.length == 0);
         }
     }
 
-    function loadView(view, config, defaultValue, alias, umbracoPropertyAlias, scope, element, ngModelCtrl) {
+    function loadView(view, config, defaultValue, alias, umbracoPropertyAlias, scope, element, ngModelCtrl, validateProperty) {
         if (view)
         {
             $http.get(view).success(function (data) {
@@ -157,11 +190,9 @@ angular.module("umbraco.directives").directive('archetypeProperty', function ($c
                     scope.$watch('model.value', function (newValue, oldValue) {
                         scope.archetypeRenderModel.fieldsets[scope.fieldsetIndex].properties[renderModelPropertyIndex].value = newValue;
 
-                        // don't set the current value twice - this will keep Umbraco from prompting to discard changes immediately after saving
-                        if (newValue != oldValue) {
-                            //trigger the validation pipeline
-                            ngModelCtrl.$setViewValue(ngModelCtrl.$viewValue);
-                        }
+                        // call validation method for the property when the value changes 
+                        // use "soft" validation to mimic the default umbraco validation style (show error highlights on submit, not while entering data)
+                        validateProperty(scope.archetypeRenderModel.fieldsets[scope.fieldsetIndex], scope.archetypeRenderModel.fieldsets[scope.fieldsetIndex].properties[renderModelPropertyIndex], false);
                     });
 
                     element.html(data).show();
@@ -171,7 +202,7 @@ angular.module("umbraco.directives").directive('archetypeProperty', function ($c
                         var def = $q.defer();
                         def.resolve(true);
                         $rootScope.$apply();
-                    }, 500)
+                    }, 500);
                 }
             });
         }
@@ -180,7 +211,7 @@ angular.module("umbraco.directives").directive('archetypeProperty', function ($c
     return {
         require: "^ngModel",
         restrict: "E",
-        rep1ace: true,
+        replace: true,
         link: linker,
         scope: {
             property: '=',
diff --git a/app/views/archetype.config.html b/app/views/archetype.config.html
index cebb76c..b3c7954 100644
--- a/app/views/archetype.config.html
+++ b/app/views/archetype.config.html
@@ -125,6 +125,10 @@
             <label for="archetypeAdvancedOptionsCustomJs"><archetype-localize key="jsFile">JS File</archetype-localize><small><archetype-localize key="jsFileDescription">(Optional) Enter a path for a custom JS file to be included on the page.</archetype-localize></small></label>
             <input type="text" id="archetypeAdvancedOptionsCustomJs" ng-model="archetypeConfigRenderModel.customJsPath"/>
         </div>
+        <div>
+            <label for="archetypeAdvancedOptionsCustomView"><archetype-localize key="viewFile">View File</archetype-localize><small><archetype-localize key="viewFileDescription">(Optional) Enter a path for a custom view file to be used to render this Archetype.</archetype-localize></small></label>
+            <input type="text" id="archetypeAdvancedOptionsCustomView" ng-model="archetypeConfigRenderModel.customViewPath"/>
+        </div>
         <div>
             <label for="archetypeAdvancedOptionsDeveloperMode"><archetype-localize key="toggleDeveloperMode">Toggle Developer Mode</archetype-localize><small><archetype-localize key="toggleDeveloperModeDescription">Toggle Developer Mode</archetype-localize></small></label>
             <input type="checkbox" id="archetypeAdvancedOptionsDeveloperMode" ng-model="archetypeConfigRenderModel.developerMode"/>
diff --git a/app/views/archetype.default.html b/app/views/archetype.default.html
new file mode 100644
index 0000000..13238df
--- /dev/null
+++ b/app/views/archetype.default.html
@@ -0,0 +1,62 @@
+<div class="archetypeEditor ng-class:model.config.customCssClass" ng-controller="Imulus.ArchetypeController">
+    <textarea class="archetypeDeveloperModel" ng-show="model.config.developerMode" ng-model="model.value"></textarea>
+    <ul ui-sortable="sortableOptions" ng-model="model.value.fieldsets" ng-show="!showAddButton()">
+        <li ng-repeat="fieldset in model.value.fieldsets">
+            <fieldset ng-class="[fieldset.alias, (!fieldset.isValid ? 'archetypeFieldsetError' : '')]" ng-init="fieldsetConfigModel = getConfigFieldsetByAlias(fieldset.alias)">
+                <div class="archetypeFieldsetLabel" ng-class="{enableCollapsing: model.config.enableCollapsing}">
+                    <div ng-click="focusFieldset(fieldset)" class="label-sub module-label">
+                        <span class="caret" ng-hide="fieldset.collapse || !model.config.enableCollapsing"></span>
+                        <span class="caret caret-right" ng-show="fieldset.collapse && model.config.enableCollapsing"></span>
+                        <label>
+                            <i class="fieldsetIcon icon ng-class:fieldsetConfigModel.icon"></i>
+                            <span ng-bind="getFieldsetTitle(fieldsetConfigModel, $index)"></span>
+                        </label>
+                    </div>
+                    <div class="archetypeEditorControls label-sub" ng-hide="model.config.hideFieldsetControls">
+                        <i class="icon icon-add dropdown-toggle" ng-show="canAdd()" data-toggle="{{ model.config.fieldsets.length > 1 ? 'dropdown' : ''}}" ng-click="model.config.fieldsets.length == 1 ? addRow(fieldset.alias, $index) : return"></i>
+                        <ul class="dropdown-menu umb-actions">
+                            <li ng-repeat="fieldsetModel in model.config.fieldsets" ng-click="addRow(fieldsetModel.alias, $parent.$index)">
+                                <a>
+                                    <i class="fieldsetIcon icon ng-class:fieldsetModel.icon"></i>
+                                    <span class="menu-label">{{fieldsetModel.label}}</span>
+                                </a>
+                            </li>
+                        </ul>
+                        <i class="icon icon-remove" ng-click="removeRow($index)" ng-show="canRemove()"></i>
+                        <i class="icon icon-navigation handle" ng-show="canSort()"></i>
+                    </div>
+                </div>
+                <div class="archetypeCollapser animate-hide" ng-hide="isCollapsed(fieldset)">
+                    <form class="form-inline">
+                        <div ng-class="[property.alias, (getPropertyValidity($parent.$index, property.alias) === false ? 'archetypePropertyError' : '')]" class="archetypeProperty control-group" ng-repeat="property in fieldsetConfigModel.properties">
+                            <label ng-hide="archetypeConfig.hidePropertyLabels == '1'" class="control-label" for="archetype-property-{{model.alias}}-{{$parent.$index}}-{{$index}}">
+                                <span>{{property.label}}</span>
+                                <div class="archetypeFieldsetHelpText" ng-show="property.helpText">
+                                    <small>{{property.helpText}}</small>
+                                </div>
+                            </label>
+
+                            <div class="controls">
+                                <archetype-property class="archetypeEditor" property="property" fieldset-index="$parent.$index" fieldset="fieldset" archetype-config="model.config" property-config-index="$index" archetype-render-model="model.value" umbraco-property-alias="model.alias" umbraco-form = "form"></archetype-property>
+                            </div>
+                        </div>
+                    </form>
+                </div>
+            </fieldset>
+        </li>
+    </ul>
+    <div ng-show="showAddButton()">
+        <a data-toggle="{{ model.config.fieldsets.length > 1 ? 'dropdown' : ''}}" ng-click="model.config.fieldsets.length == 1 ? addRow(model.config.fieldsets[0].alias, 0) : return" prevent-default>
+            <i class="icon icon-add dropdown-toggle"></i>
+            <localize key="general_add" class="archetypeAddButtonText">Add</localize>
+        </a>
+        <ul class="dropdown-menu umb-actions">
+            <li ng-repeat="fieldsetModel in model.config.fieldsets" ng-click="addRow(fieldsetModel.alias, 0)">
+                <a>
+                    <i class="fieldsetIcon icon ng-class:fieldsetModel.icon"></i>
+                    <span class="menu-label">{{fieldsetModel.label}}</span>
+                </a>
+            </li>
+        </ul>
+    </div>
+</div>
diff --git a/app/views/archetype.html b/app/views/archetype.html
index d86f456..741c5f5 100644
--- a/app/views/archetype.html
+++ b/app/views/archetype.html
@@ -1,62 +1 @@
-<div class="archetypeEditor ng-class:model.config.customCssClass" ng-controller="Imulus.ArchetypeController">
-    <textarea class="archetypeDeveloperModel" ng-show="model.config.developerMode" ng-model="model.value"></textarea>
-    <ul ui-sortable="sortableOptions" ng-model="model.value.fieldsets" ng-show="!showAddButton()">
-        <li ng-repeat="fieldset in model.value.fieldsets">
-            <fieldset class="ng-class:fieldset.alias" ng-class="{archetypeFieldsetError: !fieldset.isValid}" ng-init="fieldsetConfigModel = getConfigFieldsetByAlias(fieldset.alias)">
-                <div class="archetypeFieldsetLabel" ng-class="{enableCollapsing: model.config.enableCollapsing}">
-                    <div ng-click="focusFieldset(fieldset)" class="label-sub module-label">
-                        <span class="caret" ng-hide="fieldset.collapse || !model.config.enableCollapsing"></span>
-                        <span class="caret caret-right" ng-show="fieldset.collapse && model.config.enableCollapsing"></span>
-                        <label>
-                            <i class="fieldsetIcon icon ng-class:fieldsetConfigModel.icon"></i>
-                            <span ng-bind="getFieldsetTitle(fieldsetConfigModel, $index)"></span>
-                        </label>
-                    </div>
-                    <div class="archetypeEditorControls label-sub" ng-hide="model.config.hideFieldsetControls">
-                        <i class="icon icon-add dropdown-toggle" ng-show="canAdd()" data-toggle="{{ model.config.fieldsets.length > 1 ? 'dropdown' : ''}}" ng-click="model.config.fieldsets.length == 1 ? addRow(fieldset.alias, $index) : return"></i>
-                        <ul class="dropdown-menu umb-actions">
-                            <li ng-repeat="fieldsetModel in model.config.fieldsets" ng-click="addRow(fieldsetModel.alias, $parent.$index)">
-                                <a>
-                                    <i class="fieldsetIcon icon ng-class:fieldsetModel.icon"></i>
-                                    <span class="menu-label">{{fieldsetModel.label}}</span>
-                                </a>
-                            </li>
-                        </ul>
-                        <i class="icon icon-remove" ng-click="removeRow($index)" ng-show="canRemove()"></i>
-                        <i class="icon icon-navigation handle" ng-show="canSort()"></i>
-                    </div>
-                </div>
-                <div class="archetypeCollapser animate-hide" ng-hide="isCollapsed(fieldset)">
-                    <form class="form-inline">
-                        <div ng-class="{archetypePropertyError: getPropertyValidity($parent.$index, property.alias) === false}" class="archetypeProperty control-group ng-class:property.alias" ng-repeat="property in fieldsetConfigModel.properties">
-                            <label ng-hide="archetypeConfig.hidePropertyLabels == '1'" class="control-label" for="archetype-property-{{model.alias}}-{{$parent.$index}}-{{$index}}">
-                                <span>{{property.label}}</span>
-                                <div class="archetypeFieldsetHelpText" ng-show="property.helpText">
-                                    <small>{{property.helpText}}</small>
-                                </div>
-                            </label>
-
-                            <div class="controls">
-                                <archetype-property class="archetypeEditor" property="property" fieldset-index="$parent.$index" fieldset="fieldset" archetype-config="model.config" property-config-index="$index" archetype-render-model="model.value" umbraco-property-alias="model.alias" umbraco-form = "form"></archetype-property>
-                            </div>
-                        </div>
-                    </form>
-                </div>
-            </fieldset>
-        </li>
-    </ul>
-    <div ng-show="showAddButton()">
-        <a data-toggle="{{ model.config.fieldsets.length > 1 ? 'dropdown' : ''}}" ng-click="model.config.fieldsets.length == 1 ? addRow(model.config.fieldsets[0].alias, 0) : return" prevent-default>
-            <i class="icon icon-add dropdown-toggle"></i>
-            <localize key="general_add" class="archetypeAddButtonText">Add</localize>
-        </a>
-        <ul class="dropdown-menu umb-actions">
-            <li ng-repeat="fieldsetModel in model.config.fieldsets" ng-click="addRow(fieldsetModel.alias, 0)">
-                <a>
-                    <i class="fieldsetIcon icon ng-class:fieldsetModel.icon"></i>
-                    <span class="menu-label">{{fieldsetModel.label}}</span>
-                </a>
-            </li>
-        </ul>
-    </div>
-</div>
+<div archetype-custom-view archetype="model"></div>
diff --git a/config/meta.json b/config/meta.json
index e963137..c43ae34 100644
--- a/config/meta.json
+++ b/config/meta.json
@@ -1,6 +1,6 @@
 {
 	"name": "Archetype",
-	"version": "1.0-beta",
+	"version": "1.2-beta",
 	"url": "http://github.com/imulus/archetype/",
 	"author": "Imulus",
 	"authorUrl": "http://imulus.com/",
diff --git a/package.json b/package.json
index 336ec4a..3312df6 100644
--- a/package.json
+++ b/package.json
@@ -27,5 +27,8 @@
   "repository": {
     "type": "git",
     "url": "https://github.com/imulus/Archetype.git"
+  },
+  "devDependencies": {
+    "grunt-msbuild": "^0.1.12"
   }
 }